Sports Media,
Supercharged
Reach, engage, and convert high-intent sports fans with precision audiences built on first-party data.
FanReach transforms how brands activate against sports and betting audiences. Our sports-first audience intelligence graph enables brands to connect with high-intent sports fans and betting audiences, at scale.
21
Years of sports media expertise
50M+
US sports fans across our network
100%
Consented, Deterministic Data
50M+
US sports fans across our network
21
Years of sports media expertise
100%
Consented, Deterministic Data
By combining Better Collective's premium publisher network, rich first-party audiences, and advanced audience modeling, FanReach delivers brand-safe programmatic and social activation across premium sports environments.
Why FanReach?
A New Standard for Sports Audience Targeting
Privacy regulation, signal loss, and the decline of third-party identifiers have fundamentally changed how sports audiences can be reached. Brands need more than probabilistic targeting. Precision, scale, and performance now depend on deterministic, consented data, transparent activation, and future-proofed solutions designed and built for the next generation of data-driven marketing.
FanReach was developed to meet that standard.
Capabilities that deliver Performance
Not all sports media is created equal. FanReach is purpose-built for targeting sports and betting audiences. Here's what sets us apart from generic audience providers:
Real Fan Signals
Powered by first-party O&O sports fan and betting data such as betting frequency, wager size, sports engagement depth, and cross-platform behavior patterns, every signal reflects real fan behavior.
iGaming Expertise
With deep roots in sports brands, we understand the regulatory landscape, compliance requirements, and what creative actually converts. Our expertise informs how audiences are built, activated, and governed.
Privacy-compliant
FanReach audiences are built on fully consented, deterministic data, with transparency and regulatory alignment (e.g. CCPA and GDPR) embedded by design. This enables brands to activate with confidence.
Smarter Targeting Powered by Real Sports Fans
High-impact reach without the Guesswork
We build segments based on actual betting behavior, spending patterns, and engagement across sportsbook, casino, and fantasy platforms.
All data is fully consented, first-party, and deterministic. No cookies, no guesswork, no probabilistic modeling. Full GDPR and CCPA compliance.
Purchase and Intent Signals
How often users place bets, their preferred game type, typical wager amounts
Content Consumed
Video, articles, podcasts
Sports Engagement
Content consumption depth
Device Usage
Cross-platform behavior
Operator Affinity
Geographic Trends
Location-based insights
Omnichannel Activation
Every Screen. Every Platform. Every Opportunity.
Reach sports fans wherever they consume content with our comprehensive omnichannel approach.
Display
Premium inventory across sports and gaming websites
Programmatic buying
Premium placements
Dynamic creative
DOOH
Digital out-of-home in sports venues and high-traffic areas
Sports venues
Transit hubs
Video
Pre-roll, mid-roll, and connected TV advertising
CTV/OTT
Audio
Podcast and streaming audio advertising
Sports podcasts
Streaming audio
Radio
Social
Native advertising across social platforms
Meta platforms
TikTok
Twitter/X
Search & PPC
Search engine and social PPC campaigns
Google Ads
Bing Ads
Social PPC
Connected TV
Premium streaming and live sports inventory
Live sports
Streaming apps
Smart TV
Mobile
In-app and mobile web advertising
In-app ads
Mobile web
App install
Partner Network
Integrated with Leading Platforms for Seamless Execution
You can find our sports fans and purchase audiences directly in your preferred platform for easy activation. Get in touch via [email protected] to request audience segment recommendations. We will provide you with the necessary segment IDs to locate your preferred audiences in the LiveRamp data marketplace.
Platform Partners
Get Started
Ready to Target Sports Fans with Confidence?
Fill out the form below and we'll be in touch within 24 hours.
Connect with our team
By submitting this form, you agree to our privacy policy. We'll never share your information with third parties or send you spam.
