Sports Media,
Supercharged

Powered by Better Collective’s real sports fan data, built for the future of data-driven advertising. FanReach transforms how brands activate against sports audiences.

Years of sports media expertise

50M+

US sports fans across our network

100%

Consented, Deterministic Data

Why FanReach?

A New Standard for Sports Audience Targeting

Privacy regulation, signal loss, and the decline of third-party identifiers have fundamentally changed how sports audiences can be reached. Brands need more than probabilistic targeting. Precision, scale, and performance now depend on deterministic, consented data, transparent activation, and future-proofed solutions designed and built for the next generation of data-driven marketing.

FanReach was developed to meet that standard.

Capabilities that deliver Performance

Not all sports media is created equal. FanReach is purpose-built for targeting sports and betting audiences. Here's what sets us apart from generic audience providers:

Real Fan Signals

Powered by first-party O&O sports fan and betting data such as betting frequency, wager size, sports engagement depth, and cross-platform behavior patterns, every signal reflects real fan behavior.

iGaming Expertise

With deep roots in sports brands, we understand the regulatory landscape, compliance requirements, and what creative actually converts. Our expertise informs how audiences are built, activated, and governed.

Privacy-compliant

FanReach audiences are built on fully consented, deterministic data, with transparency and regulatory alignment (e.g. CCPA and GDPR) embedded by design. This enables brands to activate with confidence.

Smarter Targeting Powered by Real Sports Fans

High-impact reach without the Guesswork

We build segments based on actual betting behavior, spending patterns, and engagement across sportsbook, casino, and fantasy platforms.

All data is fully consented, first-party, and deterministic. No cookies, no guesswork, no probabilistic modeling. Full GDPR and CCPA compliance.

Purchase and Intent Signals

How often users place bets, their preferred game type, typical wager amounts

Content Consumed

Video, articles, podcasts

Sports Engagement

Content consumption depth

Device Usage

Cross-platform behavior

Operator Affinity

Geographic Trends

Location-based insights

Omnichannel Activation

Every Screen. Every Platform. Every Opportunity.

Reach sports fans wherever they consume content with our comprehensive omnichannel approach.

Display

Premium inventory across sports and gaming websites

Programmatic buying

Premium placements

Dynamic creative

DOOH

Digital out-of-home in sports venues and high-traffic areas

Sports venues

Transit hubs

Video

Pre-roll, mid-roll, and connected TV advertising

CTV/OTT

Audio

Podcast and streaming audio advertising

Sports podcasts

Streaming audio

Radio

Social

Native advertising across social platforms

Meta platforms

TikTok

Twitter/X

Search & PPC

Search engine and social PPC campaigns

Google Ads

Bing Ads

Social PPC

Connected TV

Premium streaming and live sports inventory

Live sports

Streaming apps

Smart TV

Mobile

In-app and mobile web advertising

In-app ads

Mobile web

App install

Our Data-Driven Solutions

Fanreach Audiences

Reach, engage, and convert high-intent sports fans with precision audiences built on 1st party data

Built on deterministic, consented first-party data sourced from Better Collective’s O&O media, FanReach Audiences enables brands to connect with high-intent sports fans and betting audiences at scale. FanReach Audiences delivers precision targeting at scale, packaged as off-the-shelf and custom sports audience segments for activation in your preferred platform.

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Fanreach Full Service

Plan, activate, and optimize sports campaigns with expert-led execution and first-party precision

FanReach Full Service pairs our first-party audience intelligence with end-to-end campaign execution — from bespoke audience curation, to platform-agnostic activation, to transparent performance reporting. Our industry specialists help brands implement connected, multi-format advertising strategies that maintain visibility and relevance across the entire fan journey.

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Sports Media, Supercharged

A New Standard for Sports Audience Targeting

High-impact reach without the Guesswork

Every Screen. Every Platform. Every Opportunity.

A PART OF BETTER COLLECTIVE

Sports Media,
Supercharged