Privacy Policy

Introduction

Welcome to our Privacy Policy. This Policy will inform you how we process your personal data when you visit our website. Personal data is any information about you that might be used to identify you, or make it possible to identify you. The Privacy Policy will also inform you about your privacy rights and how the law protects you.

This Privacy Policy may be modified from time to time. Please review it for any essential or minor modifications that may have been made in the meantime. Our Policy is also reviewed once a year.

Who is Responsible for your Personal Data?

This Privacy Policy is issued on behalf of Better Collective USA. For the purposes of this Privacy Policy, when we use ‘’we’’, ‘’us’’ or ‘’our’’ in this Policy we are talking about Better Collective USA.

The owner of the website (‘we’, ’us’, ’our’) is:

Better Collective USA, Inc
61 W 23rd St, 2nd FI,
New York, NY 10010
United States

Better Collective USA, Inc. is part of the Better Collective Corporate Group.

Types of Data We May Collect

When you visit our website or choose to contact us through the form, we receive certain information about you. When you complete the form, you provide details such as your name, your business email address and the name of the company you work for, as well as the primary goal or focus of your campaign that you select in the form. You may also decide to include additional details in any open text fields.

Information Collected Automatically

As you use and access our website, we and our service providers (which are third-party companies that work on our behalf to provide and enhance the website) may use a variety of technologies to automatically collect information, including but not limited to:

Location Information: coarse location (i.e., information derived from device information associated with your IP address, city, or country code or address) or precise location for limited services and/or region-specific offerings;

Device and Other Technical Information: We collect information from your devices (computers, mobile phones, tablets, etc), including information on how you interact with our services and those of our third-party partners, and information that allows us to recognize and associate your activity across devices and services. This information includes device-specific identifiers and information such as IP address. Cookie information, mobile device and advertising identifiers, browser version, operating system type and version, mobile network information, device settings, and software data;

Usage and Viewing Information: our website collects usage data such as source address from which a page request originates (i.e. your IP address, domain name, type of computer), date and time of the page request, the referring website (if any), and other parameters in the URL (e.g. search criteria). Webpages, apps, and ads you see and interact with. As well as accounts you link together, including recordings of your interactions with our services, which may include mouse clicks, mouse movements, keystrokes, and page scrolling.

Information from Cookies and Other Technologies

Cookie Information: When you visit our website, we may send one or more cookies – small files – to your computer or other device, which may enable us or others to uniquely identify your browser. We use both session cookies and persistent cookies. Some features of the website or service may not function if the ability to accept cookies is disabled.

Online Analytics: We may use third – party web analytics services such as Google Analytics and others.

Log File Information: When you use our website, our servers may automatically record certain information that your device sends whenever you visit any website and use certain apps. These server logs may include information such as your web or app request, IP address, browser type, browser language, referring/exit pages and URLs, platform types, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.

Please read more about the purposes for processing your personal data in the “How we use your data” section below.

How We Use Your Data

We use the information you submit through the form solely to review and respond to your inquiry. When you provide your name, business email address, company details and the campaign goal you are interested in, we use this information to understand the nature of your request and to contact you accordingly. This may include following up by email, arranging a strategy session, or connecting you with the appropriate team member who can assist you. Any additional information you choose to include in the form is used only for the purpose of understanding your message and preparing an appropriate response. We do not use the information provided in the form for any other unrelated purpose.

When you browse the website, we also process technical and usage data in order to keep the site functional and secure. This includes ensuring that the pages load correctly, diagnosing issues, preventing misuse, and understanding how visitors interact with the site in an aggregated and non-identifying way. Where cookies or similar technologies are enabled, we use the information collected through them to operate the site, measure performance and analyse how the website is used so that we can improve it over time.

We also use cookies, log file information, and mobile app information such as device identifiers for purposes such as:

Remembering information so that you will not have to re-enter it during your visit or the next time you visit our website;
Providing custom, personalized content and information;
Monitoring the effectiveness of our marketing campaigns;
Monitoring aggregate metrics such as total number of visitors, pages viewed, etc.
Tracking your entries, submissions, and status in promotions, sweepstakes,s and contests.

All data processing on this website is limited to what is necessary to provide you with the services you request, maintain the site’s performance and security, and comply with our legal obligations.

The Lawful Basis for Processing Your Personal Data

Some laws require companies to disclose to you the legal grounds they rely on to process your personal information. To the extent those laws apply, we process your personal information:

Where required by law, and in some other cases, we handle personal data on the basis of your implied or express consent. We rely on your consent when you choose to submit the form and provide your contact information.

In many cases, we handle personal data on the ground that it furthers our legitimate interests or the legitimate interests of third parties in commercial activities in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals. Our use of your personal data, specifically electronic identification data, may be based on the legitimate interest to ensure the improvement of our product’s effectiveness and our service and solving technical problems should they emerge. We rely on our legitimate interest to enable communication between your device and our server and to determine your approximate geolocation, which may be further used for service customisation and for analytical purposes.

Data Protection

It is of great importance that we keep your data secure and this is something that we are firmly committed to. We apply appropriate technical and organisational measures to ensure the protection of your personal data against accidental or unlawful loss, theft, alteration, unauthorised disclosure, access or use and against all other unlawful forms of processing.

Furthermore, to make sure that your data is well protected, we control who has access to your personal data. Only authorised and appropriately trained staff can access your personal data to fulfill their work obligations.

Your Privacy Rights

If you are located outside the United States, please note that this website is intended for US users. However, we respect applicable privacy rights in your jurisdiction and have implemented mechanisms to honor them where required.

There are several tools and options you can use to help control how your information is collected, used, and disclosed.

Individual Rights: Depending on the country where you are based, you may request the following:

Right of access and rectification: you can request to access the information we hold about you and to correct any inaccuracies of your information.

Right to erasure/deletion: you have the right, in certain circumstances, to ask for your information to be deleted. In specific cases, we may not be able to delete some types of information, specifically, where we have a legal obligation to keep that information, or where you want us to continue to provide you with a service and the processing is necessary for the provision of that service.

Right to Opt-Out: Individuals have the right to opt out of the sale of their personal information to third parties.

How to exercise your rights

If you have any questions regarding the processing of your personal data explained in this Privacy Policy, or wish to exercise any of your rights listed above, please contact us at [email protected] .

Third Party Recipients

We may share your personal data with third-party vendors, and other service providers we engage to perform tasks on our behalf, in certain circumstances. This enables the improvement of our site functionalities, user experience on our products and providing you with our services. The categories of recipients to whom personal data may be disclosed are:

Members of our corporate group, which includes the owner of this website and its subsidiaries. Please be aware that we determine the purpose and means of the processing of your data, as well as deciding which of your data is going to be processed by other members of our corporate group. All data processing relations with the subsidiaries are regulated with proper agreements.
Service Providers. We hire vendors and other companies to perform services for us, such as creation, maintenance, hosting, and delivery of our services. This may include emails, hosting websites, data storage, security and fraud prevention, customer service or conducting research and analytics. These companies will be permitted to obtain only the personal information they need to deliver the service, are required to maintain the confidentiality of the personal information and are prohibited from using it for any other purpose. We engage into proper contractual relations with them in order to ensure secure processing of your personal data.
Legal and Law Enforcement Purposes. Public authorities and law enforcement agencies when we are legally required or permitted to do so.

Changes to the Privacy Policy

It is possible that this Policy will be modified or updated in the future.

The update may contain essential or minor modifications. Essential modifications may affect your rights and obligations regarding the processing of your personal data (e.g. if we develop a new purpose of processing and install new service to our website). On the other hand, minor modifications may occur when we have to make grammatical corrections or linguistic changes, but these will have no impact on your rights and obligations regarding the processing of personal data.

If essential modifications occur, you will be properly notified in advance, so that you can take the time to review the changes before the updates are enforced.

This Privacy Policy is valid from the 1st of January 2026.